Spotify or Shopify???

EJ Gold & Bill Shatner 1969 — Courtesy Universal Studios.

About Spotify:

what spotify for artists gives you
if you release music on spotify, you can claim your artist profile through spotify for artists. that gives you access to a dashboard where you can edit your bio and images, see listener stats, and pitch new releases for playlist consideration. you can also highlight a track or album with an “artist pick” and feature merch or concert info.

smart moves that help
make your bio tell a story — include your background, influences, and collaborators. use strong visuals for your cover art and profile photo, and consider adding a short looping “canvas” video to each track. release music regularly but not too often, and use your artist pick to keep the spotlight on what’s current. build your own playlists that mix your tracks with others that fit your vibe. pay attention to the analytics — see who’s listening, where they are, and what tracks resonate. use that info to guide future projects. connect your spotify profile with your other creative work so everything you do feeds into the same ecosystem. use a good distributor to upload your songs with correct metadata and high-quality masters.

things to watch out for
streaming income isn’t huge, so think of spotify as exposure and connection, not a paycheck. be clear about your musical identity so people know what to expect. promotion usually falls on you or your team — social media, playlists, and cross-promotion are key. and timing matters: give yourself a few weeks of lead time before release so you can pitch to playlists and build anticipation.

artist bio (spotify version)
E.J. Gold is an artist, songwriter, and lifelong explorer of sound and spirit. from the california foothills, he creates music that blends blues, folk, and cosmic meditation — songs meant to heal, amuse, or just keep the soul company. his catalog runs from protest tunes to angelic chants, all recorded with the help of a virtual band and a dash of 1960s beat-poet mischief.

founder of the Institute for the Development of the Harmonious Human Being, he treats music as medicine — a bridge between art, humor, and the higher self. listeners say his tracks feel like late-night radio from another dimension, equal parts bardo bus and back-porch jam.

when not in the music studio, gold paints, crafts jewelry, writes books and a daily blog, does a DJ radio broadcast every day, and guides a worldwide work circle and worldwide workshops on zoom, devoted to creative awakening.

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About Shopify:

spotify’s the music streaming platform; shopify is the one that helps people sell things online — like your prints, jewelry, amulets, or digital downloads. sometimes it’ll flash a little message in apps or browsers asking if you want to “set up a store,” “connect your products,” or “list your art,” and that’s all shopify territory.

if you ever wanted, it could host a simple storefront where people buy your art directly — sort of like your own virtual gallery. you can even link it to your blog or idhhb site so it looks like part of our world.

🌐 storefront layout

you’d have a clean front page — your name or studio at the top, a few beautiful pieces featured, and links like:

  • shop (prints, jewelry, amulets, mp3s/mp4s, etc.)

  • about the artist

  • contact / custom commissions

  • blog or news (for your daily posts and announcements)

shopify themes handle the heavy lifting. you just drop in photos, prices, and short blurbs, and it looks professional instantly.

🖼️ product pages

each item (say, a signed & numbered lithograph or linocut or woodcut print, or a necklace or something from the pastel studio) gets its own page:

  • multiple photos or short video

  • description (materials, story, purpose)

  • price (you can list in dollars or goldbacks equivalent)

  • “add to cart” or “buy now” button

for your downloadable art or music, it’ll automatically email a download link after payment.

💰 checkout & payments

you can accept cards, paypal, apple pay, google pay — all set up through shopify payments. you can also manually list special instructions like “email for goldback trades or barter options.”’

🧰 backend simplicity

behind the scenes, you get a dashboard that shows:

  • what sold and when

  • who your customers are

  • inventory and stock

  • built-in analytics so you can see what people look at the most

you can connect it to your domain (like idhhb.com/store) so it feels like part of your existing site.

🚀 extra options

  • print-on-demand: you can connect services like printful to ship prints or merch automatically.

  • shipping profiles: pre-set flat rates for U.S., Canada, or worldwide.

  • blog integration: your daily blog can appear right on the shop site.

SAMPLE: the studio of e.j. gold

this is where art, music, and spirit all cross paths. every print, song, and handmade charm you’ll find here carries a bit of the same current — the wish to awaken, to laugh, and to remember who we really are.

you’ll find limited-edition prints from my archives, freshly minted original drawings and paintings, jewelry in silver and 18k gold, artisaned items from the pastel studio, and music created with my virtual band in the foothills of California. some pieces are made to hang on walls, others to wear, and a few to play in your headphones when you need to lift your state.

everything here is part of the Work — art as practice, music as medicine, life as experiment.

take a wander. browse the galleries, listen to the tracks, read a few stories. maybe you’ll find something that hums along with your own journey.

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Hey, look! Here’s the Bardo bus, coming ’round the bend!

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See You At The Top!!!

gorby