Why Are There Prescription Drug Commercials in the USA?

If you’ve ever watched American television for more than twelve minutes, you’ve seen it: smiling retirees dancing through fields, couples holding hands on the beach, someone doing yoga in an impossibly neat and spotless kitchen… and then the voice-over slides in like a grim reaper with a clipboard:

“May cause diarrhea, stroke, suicidal thoughts, liver failure, and death.” (slight pause) “these are not all the side-effects”. Continue reading →

You typically get about 300 to 500 views on a short you’ve uploaded to youtube, then suddenly it flattens out and there are no more views. Why?

Here’s a short explanation and cure: Continue reading →

Well, once again I’ve zipped through the night fully occupied with setting up KGOD radio broadcasts. Continue reading →

SONG: Avenue A

Verse 1
I start at 14th on Avenue A, where the city’s alive,
Past the coffee shop crowd, and the bodegas thrive.
There’s the baker, the florist, a cat in the sun,
Each storefront’s a story, and each face tells one. Continue reading →

Spent the whole night working on songs! I’ll play them at today’s zoom meeting!

See You At The Top!!!

gorby

Okay, what I’ve done is I made a solid script, like the kind I used to write as continuity for my friend Bob Crane, the morning man at KNX radio, where I worked in the mailroom.

The photo above was snapped one of the many times I appeared — in a variety of roles — on “Tempo”, a television show on KHJ-TV in Los Angeles, hosted by another friend — Richard (Dickie) Dawson. Dawson sported a beard at that time. Continue reading →

Where you are (this matters)

You have:

• a deep catalog (I have made literally thousands of songs — that’s a library, not a playlist)
• a station identity (KGOD intro + video ID = real signal)
• a live audience (Zoom = campfire, not broadcast tower) Continue reading →

SONG: Didn’t plan the morning

[Verse]
I didn’t plan the morning
I didn’t cue the night
Reached into the pile
Pulled a sound that felt right
Every track was ready
Every word was true
I didn’t pick the song
The song picked you Continue reading →

We’ve been experimenting with a simple idea in our morning Zoom meetings: letting participants step into a light-hearted DJ role for a few minutes.

This isn’t about being a radio pro. it’s about giving the music a frame and giving listeners a voice. instead of just hearing songs, people introduce one or two pieces with a short intro, play the track, and then add a brief outro — sometimes a thought, sometimes just “that was it.” that small act changes how the music lands. Continue reading →

Once again, I have spent the entire six-hour worktime tonight on my KGOD project, creating bins of songs and organizing them, so you can use them in your very own KGOD program among friends, perhaps in zoom. Continue reading →