
That’s right — if you’re driving cattle over a long distance, it’s “droving”, not “driving”, and the same principles apply whether it’s cattle or casual shoppers you’re trying to herd into a shop, you’ve still got the same basic problems.
No matter how good a cowpoke you might be, if you’ve got no cattle, you’re a cowboy out of a job.
If it’s shoppers you want, you’ll have to attract them as well as drive them toward the merch, and the merch better be good stuff at a good price.
- Scarcity — the fewer of them, the better.
- Desirability — if nobody wants it, it doesn’t matter how rare it is.
- Condition — At the end of the day, condition is everything.
You’ll notice that “price” is not part of the equation — price actually doesn’t matter, except it the sense that it eliminates those with insufficient wherewithal to engage in the sales activity, except as an observer and/or commentator. Continue reading









