Here’s what you do: find a slogan, meme, phrase, buzzword that is instantly recognizable and is currently trending, hash-tagging and flying about the internet on the social media.

The business team has a “spotter” who watches the news channels and finds a topic o’ the day, and in addition, monitors the hashtags to spot the trending phrases.

Your building team now comes into play, using the formula of the Magic Phrase that you decided to focus on today. Here’s what they should come up with: Continue reading →