Here are a few examples of advertising copy writing. Copy is written always to a specific and very exact and very boring set of rules, called the “PAS” functions — Problem, Agitate, Solve. Basically set up a problem, deepen the problem and then offer a solution.
This is the very basic structure of all advertising copy. You have to get their interest first, and the thing they’re most interested in is themselves. Continue reading
Way back in the 20th century — yes, people were alive back then — I worked briefly with Vance Johnson, an ad agency owner, and my mail-order genius friend, Mel Powers. The single most important tool I came away with was the PAS Formula, and I’ll share it with you right now.
PAS stands for “Problem, Agitate, Solve”, and it’s the backbone of the advertising industry. Had you taken my “SuperGame” marketing course for $2,500 for a weekend workshop at LAX Airport’s Mariott Hotel, you would already be using it.
It’s the only way to fly, and here’s how it works:
Keep it very very simple. The fewer words, the better the effect. Examples? Sure. Continue reading
It’s really very simple — it’s about finding a RELEVANT subject or thread on any social media platform, and hooking your wagon to the highest star, meaning the most obvious and loudest posting.
What you do is, you attach a commentary to it, along with a link to a purchase point. This used to be called “hijacking”, but is now considered a “deepening of the subject”.
The idea here is to stay on subject, appear relevant and to their point, and yet to strap your marketing buzzfeed onto a popular place, meaning that you take deliberate advantage of their traffic.
Hey, in this climate, you gotta do whatever it takes. Make sure you remember that as you go — it’ll keep you working when it gets real bad.
Badness comes in cycles, like everything else. You gotta learn to ride the swells and rest on the falls. Put the coin in the slot and ride the bumpy horsie. Continue reading
The fact is that you’ll never get a chance to fully explain the Godd™ Particle or any of the brightly-colored bracelet-bands that you’re offering for a TRY-ON.
To make this work, you MUST have nothing more in mind — the TRY-ON is the goal, the sale is totally extra, at least in your clear and uncluttered mind.
If you’ve done your work on yourself, selling will be easy. If you haven’t, then TRYING to sell will sharpen up your Essence Skills and bring your Essential Self to LIFE.
Just wearing the Godd™ Particle will awaken, but USING it will bring will and energy, and SELLING it will bring many levels of breakthroughs in consciousness and conscience.
In short, it’s a really terrific way to spend your day — expanding the community of Work and at the same time earning a nice income, not to mention all the folks you’ll be putting to work on your sales team when you decide to become its manager and distributor. Continue reading
Why sit around for the next few years wondering what it would be like to actually BE in The Work? There’s no reason to waste the short time you have left on Planet Trump to complete your work here, and I have the perfect solution.
It’s a band. Actually 8 different bands. And YOU could be selling them in person and online and making a FORTUNE doing it.
Oh, don’t get all uptight about the money — it’s just an “enabling factor” that allows you to do even MORE to help others and bring intelligence, wit and wisdom to the community at large. Continue reading
Back in the 1930s and up into the mid 1970s, my Grampa Herman worked as a dress salesman and a manufacturer. He was one of three partners in the world-famous 5th Avenue fashion house of “Evie Porter”, a mix of the names of the daughters of two of the partners.
They made a large fortune in the dress business, which is something that is almost impossible and that very few dress houses have accomplished. Evie Porter Fashions lasted from 1919 in New York City to 1974 — over 55 years. Continue reading
Well, here are the first few items off the pre-production line. These are not yet designed or manufactured — I’ve just used the colors and titles to indicate more or less what they’re designed to address. Continue reading
The Godd™ Particle can be carried, held or worn in a totally passive manner. Just put it on and wear it and forget about it until you take it off when you get home.
If you want more out of it, you have to do something to make it happen.
Go ahead and insert the Godd™ Particle flash drive into the USB port of your laptop or Pc and invoke the “Bardotown” starter Orb. Continue reading
If you caught a glimpse — who could take more than a glimpse? — of the Trump “Kickoff” rally last night and you lived through the First Holocaust as I did, you’ll instantly recognize the tone of the crowd.
The shouting, chanting and sheer rage and craziness of the crowd cannot be overstated.
Trump is the Beloved Leader of the New Nazi Party, which used to be called the Republican Party, and the Republicans as a whole seem to be unaware that they have been dominated and exploited and weaponized for a madman’s crazy dream of being President for Life.
He’ll do it, because people are really, truly, tremendously stupid.
On the other hand, I’ve lived through Dictatorships and Kingships and feudal systems and fiefdom and all that sort of rubbish so many times, and frankly, it all sort of comes out the same.
Most people who see my book, “Trump is a Four-Letter Word” think I’m against Trump, but I’m not. TRUMP IS MY FRIEND. Continue reading
This is a success story we need to get in place, quickly, before it’s really too late. We will need to work hard to get Godd™ Particles out there, while we still can.
There are dozens of reasons why we will be stopped from production and shipping, such as truck strikes, Chinese export stoppage, rate hikes and religious clampdown on non-Christian and “subversive” publications and artifacts.
It is an age of intolerance. Better batten down the hatches, and the only way YOU can do that at this late date, with NO resources and NO hope of escape from the trap of daily grind, is to WEAR, SELL, and PROMOTE Godd™ Particles hand-over-fist, meaning “sell a LOT of them FAST!”