“These are the exact same U.S. quarters that you have now in your pocket or purse.” — at least, that’s what you tell them when they come through the gallery or studio door.

Clear your throat, and continue:

“The only difference between your pocket change and my coins is the quality of the coin. Mine have no scratches, no dents, no dings, no stains and no wear and tear.

“You’re looking at the result of hundreds of hours, which is the time I spend finding the good coins, the ones that aren’t worn down or scratched or dented or stained or otherwise made useless for jewelry.

“You can have any grade of coin for spending money, but with jewelry, it has to be perfect, absolutely flawless, like a diamond.

You wait for a moment to get the effect, then continue:

“If you’ll take out your change for a moment and put it on this velvet pad,” (indicating the velvet search pad on the nearby table or countertop) “I’ll show you the difference.”

Do so.

If they exclaim, “Wow!!!” when they see your Perfect Coins, it means that they’re impressed by this display and they’ll probably be willing to buy the jewelry.

You’ve made a sale, but you’ll have to start somewhere, and it might as well be with showing them through your collection of 100 of my Pegboard Perfect coins, meaning that those are what you should be putting out there when YOU’RE doing the search, at that level and grade, and not a whit below that grade.

When you know how, you can search your own. Continue reading →