Here’s the very basic basics about art sales — ready?
- Title — the title is everything, and must contain three root words. Every word counts — put nothing in the title that doesn’t work for you, by which I mean attracts the views.
- Drive — You can’t depend on casual random browsing to sell your product. You are trying to reach people with means, who can afford what you’re going to have to do to their home, so you need to get out there in social media and drive the customers to your doorstep — actually, right to the object itself. How to reach them is what you’re trying to learn right now.
- Simplicity — It has to be easy for your customer, which means YOU do all the work, without complaint. Again, you need to train yourself to do ALL the steps to a sale, including follow-up and remarketing.
- Story — Any and every experienced salesperson will tell you that it’s not the price, not the look — it’s the story. When you first start selling, you won’t get this idea for a while, even though you’ve heard it a million times, but for example, the Jazz Art has a story … I was the ONLY official IAJE artist for 15 years. Over the decades, my jazz backdrops have been used by every jazz great from Oscar Petersen to Wynton Marsalis, and there are equal stories, contained in full-color photo scrapbooks available to the public, about the Museum of Modern Art, Otis Art Institute, the Cedar Bar, and other important historical segments of the art world.
- Authenticity — Every one of my works comes with complete documentation directly from me in my studio. All of my paintings have been photographed at least once, and many have photo evidence to prove that they are what they say they are.
- Condition — All my works are stored correctly, and they are as fresh as the day they were painted, some of them as much as 60 years ago.
- Market — My paintings have been on the secondary market for over 20 years, and the prices are well-supported, with many bonafide sales between $5,000 and $50,000.00.
- Size — Very few artists paint in architectural sizes like 11 feet tall by 50 feet wide, but I do, and if there are a bunch of wealthy people living in homes with 22 feet of headroom, I have the art.
- Celebrity — All of my Jazz Art pieces were used in performances behind almost all of the jazz greats of our time.
- History — Your support makes it possible to give our support to jazz musicians all over the world.
- Charity — Part of the sale price goes to the community.
The most important point is that you can’t stand on a street corner waiting for those wealthy clients to come along and buy your enormous canvas out there on the sidewalk. It just won’t happen that way.
On the other hand, you don’t go to those pool parties and social events to which the 500 MUST go, and therefore don’t mingle with tycoons and such.
Most tycoons don’t select the art they buy, unless it’s to impress — they send the bellhop or hire a decorator or if they have some sense of history, they hire a designer to fashion up a suitable home for a recently-arrived Wall Street Industrialist.
So who actually buys the art?
Chances are, it’s the decorator, not the client, so you’d better be prepared to hand them a healthy chunk of the purchase price, a sort of “finder’s fee” that if you don’t pay it, your reputation will soon sour among those who serve the Very Rich.
So how do you reach the actual buyers of art?
Mostly, you don’t. You simply don’t have access. But there are ways to reach them, among which is to be befriended by an Influencer.
Influencers, real influencers, can’t be bought. What you need is the basic understanding that the artwork is desired by many people with money.
This automatically implies, but does not guarantee, that your work will increase in value, the more rapidly, the better.
So all you have to do is find the same people who have bought $66 million dollars worth of crypto-art, and convince them that they also need some art on the enormous walls in the living room, dining room and den.
Okay, so where do they hang out?
That’s what we’re trying to find out.
And how do I attract their attention and get their interest and earn their trust?
That’s another couple of things we’re trying to find out.
The real question is, once you know the Secret of Online Marketing, will you actually use it to achieve real goals and to help others?
Join us in our search, on zoom at 6:30 am every day except Gnorthunkness Day, of course. Call for the address and entry code, or even better, ask for it during the meeting when you’re already there.
Here are a few items for sale today at my shops — all auctions start at one dollar:
Large Handmade Tribal Earrings
signed Painted Face on a Sacred Rock
Michele’s Organic Truffle Recipe
Michele’s Secret Nutty Super-Slab Recipe
These are examples of target pages you could promote to help me sell my stuff, and for each other in the marketing class — it’s all about how many eyes actually see your listing, and that means hard work, determination and marketing skills.
see You At The Top!!!
gorby