Boy, is it hot!!!

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I’m bringing out a great WWIII fashion line — be there for it!

The temperature outside is over 100 degrees as we go into evening, and the wall thermometer in my bedroom reads “90 Degrees” — the air-conditioner seems to have crapped out.

So here I am at my desk in my office, where the air is somewhat cooler, but now I’m faced with the fact that I’m tired, but there’s nowhere to lie down where it’s cool.

You probably face a similar situation, if the temperature is abnormally hot tonight where you are, but none of this compares with the news tonight, that Roe was overturned.

That amounts to a declaration of war, and the division between red states and blue states can only be deepened. What that means for you is, prepare to try to avoid open conflict — at least try to stay away from the roving gangs and the inevitable storm troopers. Continue reading →

At the End of the Rainbow

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You know what’s at the end of the rainbow — a pot of gold. That’s a brutal way of making reference to my somewhat large tummy, but it rivets the point — we’re a long way from marketing high-end fine art.

What we need is a New York Gallery to accept my work, and for a couple dozen museum curators to competitively bid to acquire some of my works for their collections.

Not much to ask. Continue reading →

Forget Metaverse, I Have Better!

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[LAF] Cloche Hat #1
Cloche Hat #1 — L$240
Here’s just a few of my Second Life NFTs, all sold for LINDENS, which are very cheap. The average price of a thing in my stores is just a few pennies.

Without further ado, here are my sample items — you can find much more in the Second Life Marketplace, around 18 pages worth of NFT items. Continue reading →

Redbubble Fashions

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Classic Tee — $37.76 all sizes

I’m going to take a bit of a break from zazzle in order to orient you on another outlet that allows you to become a manufacturer, just like zazzle, except that the items can be found by both subject and design.

For instance, this design that you’re looking at right now appears on 78 different objects in my catalog, and there are hundreds more in there with other designs. Continue reading →

Cattle Droving Explained

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Metal Prints, Canvas Prints and more in my prosperitypath shop on zazzle.

That’s right — if you’re driving cattle over a long distance, it’s “droving”, not “driving”, and the same principles apply whether it’s cattle or casual shoppers you’re trying to herd into a shop, you’ve still got the same basic problems.

No matter how good a cowpoke you might be, if you’ve got no cattle, you’re a cowboy out of a job.

If it’s shoppers you want, you’ll have to attract them as well as drive them toward the merch, and the merch better be good stuff at a good price.

  • Scarcity — the fewer of them, the better.
  • Desirability — if nobody wants it, it doesn’t matter how rare it is.
  • Condition — At the end of the day, condition is everything.

You’ll notice that “price” is not part of the equation — price actually doesn’t matter, except it the sense that it eliminates those with insufficient wherewithal to engage in the sales activity, except as an observer and/or commentator. Continue reading →

My Little JazzArt Collection

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Wynton Marsalis and Jazz at Lincoln Center Orchestra, Grass Valley, Ca. Performance, 2016.

Well, here it is, my jazzart collection, brought to you one or  two sections at a time, weather and body issues permitting.

Of course, I should first introduce you to my little online  fine art gallery, and maybe show you around our JazzArt Exhibit, to give you the idea of how well-known and celebrity exhibited performance backdrops and panels actually have been over the past 35 years … Continue reading →

Huge Warehouse, Big Sale Today!

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For Sale, at incredibly fair prices, an entire warehouse of over 2,000 amazing work-related items, totally unique to this planet, and found nowhere else but in my shops on zazzle.

I’ve had a few things shipped to me, to inspect the quality and assure myself that they are sending out good products. Rest assured, they are.

Permit me to tell you the story once again:

Five years ago, I loaded my zazzle shop with about 2,000 products, and assumed that everyone could see them as well as I could.

I was wrong. Continue reading →

I Have 25 Factories

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Actually, it’s closer to 30 factories, all of them making product for me and selling it for me and handling all the transaction and customer-service issues and shipping and billing and invoicing and all that jazz.

I don’t invest a penny in any of it. I just upload my art onto their stuff and they sell it for me. I can add to that effect by marketing my things on my own outlets, of course, but not on eBay — you can’t sell what you don’t have in hand. Continue reading →

Basics of Online Art Sales

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Here’s the very basic basics about art sales — ready?

  • Title — the title is everything, and must contain three root words. Every word counts — put nothing in the title that doesn’t work for you, by which I mean attracts the views.
  • Drive — You can’t depend on casual random browsing to sell your product. You are trying to reach people with means, who can afford what you’re going to have to do to their home, so you need to get out there in social media and drive the customers to your doorstep — actually, right to the object itself. How to reach them is what you’re trying to learn right now.
  • Simplicity — It has to be easy for your customer, which means YOU do all the work, without complaint. Again, you need to train yourself to do ALL the steps to a sale, including follow-up and remarketing.
  • Story — Any and every experienced salesperson will tell you that it’s not the price, not the look — it’s the story. When you first start selling, you won’t get this idea for a while, even though you’ve heard it a million times, but for example, the Jazz Art has a story … I was the ONLY official IAJE artist for 15 years. Over the decades, my jazz backdrops have been used by every jazz great from Oscar Petersen to Wynton Marsalis, and there are equal stories, contained in full-color photo scrapbooks available to the public, about the Museum of Modern Art, Otis Art Institute, the Cedar Bar, and other important historical segments of the art world.
  • Authenticity — Every one of my works comes with complete documentation directly from me in my studio. All of my paintings have been photographed at least once, and many have photo evidence to prove that they are what they say they are.
  • Condition — All my works are stored correctly, and they are as fresh as the day they were painted, some of them as much as 60 years ago.
  • Market — My paintings have been on the secondary market for over 20 years, and the prices are well-supported, with many bonafide sales between $5,000 and $50,000.00.
  • Size — Very few artists paint in architectural sizes like 11 feet tall by 50 feet wide, but I do, and if there are a bunch of wealthy people living in homes with 22 feet of headroom, I have the art.
  • Celebrity — All of my Jazz Art pieces were used in performances behind almost all of the jazz greats of our time.
  • History — Your support makes it possible to give our support to jazz musicians all over the world.
  • Charity — Part of the sale price goes to the community.

The most important point is that you can’t stand on a street corner waiting for those wealthy clients to come along and buy your enormous canvas out there on the sidewalk. It just won’t happen that way. Continue reading →