Tag Archives: merchandising

I Am A Post Office, It’s Your Call!!!

The other day, Claude mentioned that probably the best chance we have of high-level marketing and merchandising success in this marketplace would be my leggings, and I’m working tonight to get something together for a sales crew.

I’ve also gotten a large number of U.S. Postage Stamps up, but we can expect about a week’s delay in getting them approved by the Post Office — they review every stamp that comes through, and may or may not approve mine, based on I’m not sure what standards, except for the obvious. Continue reading

Wex Is Not Always Wex

2dor.com Tudor Village is for sale, including the entire village, tavern and Globe Theatre!

You could organize a play group to perform at the Globe Theatre in Sl’s London Park, if you dared, and there are dozens of other angles you can come up with about this website, 2dor.com, which is actually a FOUR CHARACTER DOT-COM, and don’t you forget it. That short name is worth plenty¬† just by itself, and the fact that it also makes some parcel of SENSE gives it even more value.

My estimate of the value of that website, once developed, could easily run into the tens of thousands of dollars, and with a break such as backing with the Sharks, hundreds of thousands of dollars in commercial value.

Also keep in mind that the website is not new — it’s decades old, and on google searches, that does count for something, along with the fact that there’s a proven track-record of traffic to that site, meaning that every day, there are potential sales to customers who, in effect, “walked in the door”. Continue reading

Give me a fulcrum and a place to stand and I will move the Earth

Bike Wheels & Crutches, sculpture by ej gold Otis Gallery, 1967.
Bike Wheels & Crutches, sculpture by ej gold Otis Gallery, 1967.

It was Archimedes who said, “Give me a fulcrum and a place to stand, and I will move the Earth”, but everybody focused on the fulcrum instead of the place to stand, which was a big mistake that hasn’t been corrected since the Empire fell — you know which one I mean.

All of them. They all fall down & go boom after a while, just as every dominant species gives way to a new adaptation sooner or later, and in the case of organic life, it’s generally sooner rather than later.

A fulcrum is something steady, something that doesn’t move, and that allows a lever to be applied in order to reduce the amount of torque you need to apply in order to move the targeted heavy thing, such as a giant rock or a planet.

A lever allows you to place the fulcrum so that the amount of force needed is no more than you’d want to put in, taking into account how long it might take to move the thing, meaning that there must be a balance achieved between the fulcrum and the lever handle.

Gosh, it sounds so complicated, but one simple hands-on demo would show you what I mean. The closer the fulcrum point is to the object, the easier it will be to move it with the lever, while the farther away it is, the wider the movement of the object for the given force … oh, heck, I’ll do a demo in the upcoming workshop to show you how it works — most folks never inquire or discover anything about fulcrums and levers, so you might find it interesting and educational.

Keep in mind, however, that the lever and fulcrum are the least important in the scheme of things — it’s “a place to stand” that really makes the difference, and that goes double for sales and marketing, and that goes triple for promotions that introduce work ideas to the public. Continue reading

eBay as a daily spiritual practice

A retail location can be doubly occupied with eBay sellers online with fast connections.
A retail location can be an ideal location for  eBay sellers & fast online connections.

Having a retail space gives you immediate credibility with buyers, but it adds a tremendous amount of expense and personal commitment of time and energy to run one successfully. You need to have a real knack for working with people to go face-to-face like this. Online, it’s different. You HAVE no face, not really, just faceBOOK and a seller’s homepage, which is a sea of anonymity in a seemingly transparent envelope.

When you log onto eBay as a seller, it’s a different experience entirely than the one you had as an end-user buyer. As a buyer, you needed to know nothing — you had to depend on the seller to know what they had and what it’s worth, and mostly that was dead wrong, if you go back and look at it closely. Continue reading